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Built for hospitality. Priced for reality.

THREE WAYS
TO GO

properly mad

Every package is built around the same principle: fix what's broken, build what's missing, and stop leaving revenue on the table. Choose the level that matches your ambition.

Before You Choose a Package

Every engagement starts with the same thing: the truth about where you actually are

Before we scope a single deliverable, we run the Mad Audit: a complete assessment of your website, social media, email marketing, OTA dependency, and PMS. It takes us three hours. It tells you exactly what's costing you bookings and in what order to fix it. The audit is free. No pitch until you've seen the report. No pressure once you have. That's the deal.

FREE

Mad Marketing Audit

three

Services Under One Roof

100%

Hospitality Focused

0

Geralds In Our Team (Not sure who Gerald is - click here)

The Fix

For properties that know what's broken and need it sorted - fast.

A focused, high-impact engagement targeting the single biggest leak in your booking revenue. We go in, identify the primary problem, and fix it with precision. No scope creep. No six-month retainer before anything happens. Results in 30–45 days.

Included in The Fix:

  • Full Mad Audit - website, social, email, PMS & OTA dependency

 

  • Priority problem identification - ranked by revenue impact

 

  • One complete service rebuild - website OR social OR PMS (your choice)

 

  • Copywriting for one core page or profile

 

  • 30-day performance check-in with data report

 

  • Action plan for next steps post-engagement

What This Fixes

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The single biggest revenue leak in your marketing. For most properties, that's a website conversion problem or an OTA dependency issue. We solve it completely, not partially.

Pricing discussed after the audit · Project-based

The difference between a fully booked property and an empty one is rarely the product. It'

The Full Build

For properties ready to fix everything properly, once.

A focused, high-impact engagement targeting the single biggest leak in your booking revenue. We go in, identify the primary problem, and fix it with precision. No scope creep. No six-month retainer before anything happens. Results in 30–45 days.

Included in The Full Build:
Infrastructure

  • Full Mad Audit across all five systems

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  • Website design & build - fast, mobile-first, booking-engine integrated

 

  • PMS implementation or migration scoped to your setup

 

  • Booking engine integration with direct booking optimisation

 

  • OTA reduction strategy with 90-day target

Content & Visibility

  • Full website copywriting: every page, in your voice

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  • Social media strategy: 3-month content calendar, all platforms

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  • SEO foundations: page titles, meta, local optimisation, speed

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  • Email marketing setup: automation, templates & list strategy

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  • Review strategy: response templates & reputation framework

The System Promise

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All three revenue systems aligned and functioning. By the end of The Full Build, your website converts, your content attracts, and your bookings arrive direct. That's the standard we hold ourselves to.

Ongoing Support

  • 60-day post-build monitoring with data reporting

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  • 2 x strategy sessions during the build

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  • Priority support access for 30 days post-launch

Pricing discussed after the audit · Project-based

The Signature

For properties that want us there, camera in hand.

Everything in The Full Build, plus we come to you. One of our team members arrive on-site to capture your property as it actually exists: the light at golden hour, the breakfast table that's worth staying for, the detail that every other photographer missed because they weren't looking. Real content, created where your guests will live in it.

Included in The Signature:
Everything in The Full Build, Plus:

  • On-site visit:  2 full days at your property

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  • Professional photography: rooms, dining, grounds, lifestyle & detail

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  • Video content production: hero film, 3 x Reels/TikToks, property walkthrough

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  • Drone footage: aerial establishing shots & property overview

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  • Edited content library: 60+ photos & 4 edited video assets delivered

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  • Content deployment: all assets integrated into your new website & social channels

Why On-Site Changes Everything

 

Stock photos and repurposed guest images cannot do what a professional shoot does. When a potential guest can see your actual rooms, your actual food, your actual sunrise, they don't need to be sold. They're already there in their imagination. The Signature package captures that. No exceptions, no compromise.

Everything in The Full Build, Plus:

  • 60+ edited photographs: web-optimised & print-ready

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  • 1 × Hero Brand Film: 60–90 seconds, scored & captioned

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  • 3 × Platform Reels: formatted for Instagram & TikTok

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  • Drone footage package : raw & edited aerials

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  • 3-month social content calendar built around your new assets

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  • Usage rights: full commercial licence, no restrictions

Pricing discussed after the audit · Project-based

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