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Case Study · Millstream Farm, Dullstroom
From low visibility to
183% revenue growth
in twelve months.
Millstream Farm is a fly-fishing and nature retreat in Dullstroom. When we began working together, they had a beautiful property, a loyal following, and a revenue problem they couldn't see clearly enough to fix.
Revenue 2024
R561K
44 bookings total
Revenue 2025
R1.6M
113 bookings total
plus157%
Booking Growth
Year-on-year
plus183%
Revenue Growth
Year-on-year
Direct Bookings
42→83
Direct bookings doubled
Channel Mix
Multi
Google Hotels, Booking.com, LekkeSlaap + direct
Before running a single ad, we audited Millstream's booking systems, cleaned up channel manager configuration, ensured tracking was accurate, and optimised the booking engine for conversion. The demand was coming. We needed to make sure it wasn't leaking away.
We fixed the foundation first
Phase 1 · Infrastructure
We launched experience-led content across social and Google - reels showing real moments at the farm, fly-fishing conditions, seasonal storytelling. Paid campaigns captured brand-intent searches and retargeted engaged visitors. Every piece of content was aligned to direct bookings, not just reach.
We built a content and paid media engine
Phase 2 · Demand
As direct booking share grew, we guided pricing strategy to increase ADR on peak periods and improve RevPAR across the year. Monthly reporting gave the owners clarity on what was working - and what to do next.
We optimised channel mix and pricing strategy
Phase 3 · Revenue
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